The Oak & Ale brand identity combines rustic tradition with bold legibility. A custom barrel illustration anchors the mark, while hand-inked hop leaves crown the logo with artisan flair. The typography evokes heritage breweries and old-world hospitality with a modern edge.
Designed for signage, tap handles, bottle labels, and merch, this logo balances charm and clarity for a premium gastropub brand.
Client Brief:
“We wanted a logo that could feel like it’s been around for 100 years — something you’d see on a barrel or a carved pub sign. The hops and barrel really brought it home, and the lettering feels authentic without looking dated.”
