This clean, typography-led logo fuses calm sophistication with plant-based identity. The leaf motif cleverly integrates into the “W” to symbolize wellness and organic living, while the sharp, modern serif balances authority with approachability. The black and green palette offers clarity and trust, making this perfect for cannabis education brands, lifestyle blogs, and retail products focused on conscious consumption.
Client Brief:
“We’re not a dispensary. We’re a lifestyle — for smart, self-aware consumers who want to feel empowered and informed. I didn’t want clichés or tacky weed graphics. Just something intelligent, modern, and fresh. This design nailed it — it’s bold enough to stand alone but subtle enough to appear on packaging, apparel, and editorial layouts.”
