The WildGuard Alliance logo captures strength, unity, and protection through bold symbolism and clean vector execution. A bear and mountain lion face each other, framed atop rugged terrain — representing guardianship over wild territories. The yellow scarf introduces a distinctive identity marker, while the sharp contrast and negative space reinforce clarity across all branding mediums.
Crafted for high adaptability, this logo performs effortlessly across web, print, and merch, balancing symbolic storytelling with scalable minimalism.
Client Brief:
“We needed a visual identity that could represent our core mission — protecting North America’s most vulnerable wildlands. The bear and cougar aren’t just regional icons; they symbolize the harmony we’re striving to preserve. I asked for something timeless, trustworthy, and bold — and I wanted it to speak clearly across banners, badges, and advocacy campaigns. The final result captured our spirit perfectly.”
